We are responsible for handling Burger King’s social media. Long live the King!
Strategy
Burger King is a brand known for its uncompromising global campaigns.
So how did we manage to get on the same level with our local activities? We focused on a truly commanding language, active moderation, engaging activations with prizes and high-quality content.
All delivered in Burger King TOV and style.
Social media
Only in the first month of our cooperation, we managed to activate the Burger King fan base significantly. According to SoTrender, in the Restaurants category, the brand moved 48 places up in terms of the number of committed fans and overtook McDonald's. What is more, the Grill Masters Challenge post was the most engaging in the whole category in April 2019. We achieved an organic reach of 75.6 thousand people and 8.2 thousand reactions (including 7.5 thousand comments in the first hour!)